True Blue

Dairy Queen - 603 Historic Route 66, Williams, Arizona U.S.A. - November 9, 2015

Dairy Queen – 603 Historic Route 66, Williams, Arizona U.S.A. – November 9, 2015
Copyright © jimsawthat on Flickr. All rights reserved.

Not too many months ago, this was the sign that Dairy Queen big-wigs wanted to tear down as they felt did not fit their current branding. Never mind this old classic stands on one of the most historic stretches of old U.S. Route 66 with the building plainly carrying the current logo, it had to go…well, until every Route 66 lover that heard about it including yours truly threw a fit and made DQ HQ see the error of its ways. Now this rare sign will continue to add to the great charm of Williams for what I hope will be many decades to come.

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