Since 1950

Dairy Queen - 1004 West Innes Street, Salisbury, North Carolina U.S.A. - May 10, 2015

Dairy Queen – 1004 West Innes Street, Salisbury, North Carolina U.S.A. – May 10, 2015
Copyright © Warren Reed (esywlkr) on Flickr. All rights reserved.
Found via the American Signs group pool

In his title for this photograph, the esteemed Mr. Reed asks if this is an original Dairy Queen. While this one is plenty old and highly appreciated, it is nowhere near being an original.

The first Dairy Queen opened in Joliet, Illinois in 1940. Being one of the first restaurants to use franchising to expand its operations, it grew to 10 locations in 1941, 100 in 1947, and was at 1,446 in 1950 (today, the number is over 6,000).

While this DQ cannot be considered an original, it was still opened very early in the company’s history and well before the menu of even the ice-cream-only locations would have what we would now consider to be old standards. It was only a year before the Salisbury store opened that Dairy Queen introduced shakes and malts and it would not be until a year after opening that the menu would include a banana split.

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