It’s Enriched with Added Vitamin C and Dextrose

Hi-C - published in Good Housekeeping - March 1950

Hi-C – published in Good Housekeeping – March 1950
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After spending a year developing the original orange formula, Niles Foster entered into an agreement with Clinton Foods in 1946 to make and market his new beverage, Hi-C. It was so wildly successful that, in just eight years, the Minute Maid Corporation came calling and bought all of Clinton’s holdings in Florida with the crown jewel of that purchase being Hi-C. Six years after that in 1960, Minute Maid (along with Hi-C) was purchased by the Coca-Cola Company where it remains today.

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