Here I Enjoy the Intimacy of My Own Pantry

Piggly Wiggly - published in the Santa Cruz Evening News - Santa Cruz, California U.S.A. - July 31, 1930

Piggly Wiggly – published in the Santa Cruz Evening News – Santa Cruz, California U.S.A. – July 31, 1930
Scan credit: Yesterday’s Print on Tumblr

Despite its reputation today as a name mostly only seen in small southern and mid-western towns, Piggly Wiggly was once all over the United States. By the time this ad was published, Piggly Wiggly locations in California and some other western states had been obtained by Safeway although they continued to use the iconic name on the purchased stores until the mid-1930s.

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