Believe in Yourself!

Philip Morris - 1951

Philip Morris – 1951
Scan credit: Fred’s AdverCity on Tumblr

No matter the product or the era, a company has to have some serious balls to advocate trying competing brands. I’ve seen this tactic in several Philip Morris ads around this time. It might not have made it the number one selling cigarette but, bolstered by the long-running and fondly remembered "Call for Philip Morris" slogan that went back to the golden age of radio and soon to be endorsed for several years to come by Lucille Ball and Desi Arnaz, it certainly kept it among the leaders. Its eventual downfall came at its own hands when the company revamped one of its niche brands being sold as a premium cigarette that then dominated the market for at least two decades…Marlboro.

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