Having been looking at retro/vintage/Americana photography regularly for over three years now, I have constantly been disappointed to never find a photo of the Munger Moss that I could post and truly made me say, "Wow!" After all, along with the Blue Swallow Motel and a small handful of others, this sign is one of the most iconic along all of old Route 66. I am so glad to finally find one that really stands out. It is inferred in the comments section under the original post of this picture that "thedefiningmoment" will be publishing a book on Route 66. If it contains more photos of this quality, it is certain to sell very well.
For those too young to have ever held one of these bottles in their hands, they were amazing. The main pattern on the lower two-thirds of the bottle was made of small raised bumps broken up by the stars in the circles. Along with the push from the mighty Coca-Cola advertising machine, Tab’s distinctive packaging went a long way in taking market share away from the first truly successful diet cola, Royal Crown’s Diet Rite. Tab lost popularity during the 1970s due to two separate occasions where the chosen sweetener was found to cause cancer. While it still exists, its market share is now a fraction of those for the two behemoths that would be introduced later, Diet Coke and Diet Pepsi.
Despite all of the acquisitions and mergers Kraft has been involved with over the time since this ad was published, it’s kind of surprising that they no longer make jelly under any brand name.
The Book of Leviticus is certainly one of the most interesting and informative in the Old Testament portion of the Bible. In recent times, it has risen even further in prominence as it is the portion of the holy scriptures used by those that do not want government to sanction marriage between homosexuals.
Since it has become such a significant point of reference to those that consider themselves to be both strong conservatives politically and good Christians that would never deviate from the Bible’s instructions, I ask my class today to turn in the Book of Leviticus to chapter 19, verse 34…and I now read from the King James Version…
But the stranger that dwelleth with you shall be unto you as one born among you, and thou shalt love him as thyself; for ye were strangers in the land of Egypt: I am the LORD your God.
While I last stayed at the the Blue Swallow in 2007 under the previous owner, I can guarantee everybody that there is no better place to stop and stay for the night anywhere on Route 66. The new owners have done even more restoration and their reputation is stellar. There may be equals in how a customer is treated such as at the Grand Motel in Williams, Arizona but no place will give you a better overall feel for the Mother Road than the Blue Swallow.
Standing proudly on the eastern portion of New Circle Road (a.k.a. Kentucky Route 4) is the beautiful neon sign at the Parkette Drive In. If you haven’t already seen it, this landmark from the city of my birth was featured on Diners, Drive-Ins, and Dives in the episode "You Found ‘Em" originally telecast on September 20, 2010.